Quantifying the Landscape Effect
Research consistently shows that professional landscaping provides one of the highest returns on investment of any property improvement:
- 6-13% Higher Property Values: According to studies by the University of Michigan and Virginia Tech, well-maintained commercial landscapes can increase property values by up to 13%.
- Faster Leasing: Properties with professional landscapes lease 7% faster than those with minimal or poorly maintained outdoor spaces.
- Higher Occupancy Rates: Commercial properties with quality landscaping enjoy occupancy rates approximately 14% higher than comparable properties with basic landscaping.
- Increased Rental Premiums: Tyler property managers report commanding 5-10% higher rental rates for spaces with professional landscape installations.
Tyler's Unique Landscape Advantage
Tyler's position in East Texas offers distinct advantages for commercial property owners:
- Extended Growing Season: Tyler's climate allows for longer seasonal color displays than many Texas cities, maximizing the visual impact of landscape investments.
- "Rose Capital" Heritage: Tyler's horticultural reputation creates higher expectations for commercial landscapes, allowing businesses that meet these expectations to stand out.
- Water Availability: Compared to Dallas and west Texas locations, Tyler properties typically face fewer water restrictions, enabling more versatile landscape options.
Where Smart Businesses Are Investing
Tyler commercial property owners are seeing particularly strong returns in these landscape categories:
1. Entry Enhancements
First impressions matter. Tyler businesses that invest in striking entrance landscaping report:
- Increased foot traffic from passersby
- Higher rates of visit-to-purchase conversion
- Improved tenant satisfaction and retention
Local Example: When Tyler's Bergfeld Shopping Center upgraded their entrance landscaping with seasonal color beds and architectural plantings, they saw a 15% increase in visitor traffic within three months.
2. Outdoor Amenity Spaces
Commercial properties with thoughtfully designed outdoor gathering spaces command premium rates:
- Courtyards and seating areas
- Walking paths and wellness features
- Shaded break areas for employees
Local Example: A South Tyler office complex added a professionally designed courtyard with native plantings and seating areas, resulting in 100% tenant retention during their subsequent lease renewal period.
3. Sustainable Landscape Practices
Forward-thinking Tyler businesses are investing in sustainable landscaping that delivers long-term returns:
- Native plant installations that reduce water usage
- Smart irrigation systems that cut water bills by 30-50%
- Low-maintenance landscape designs that reduce ongoing costs
Local Example: A Tyler medical complex invested in a water-efficient landscape redesign, reducing their water usage by 40% and saving approximately $8,000 annually on water bills.
Maximizing Your Landscape ROI
To achieve the highest possible return on your landscape investment, consider these strategies that have proven successful for Tyler businesses:
1. Prioritize High-Visibility Areas
Commercial properties see the highest ROI when they concentrate landscaping efforts in areas with maximum visibility:
- Street frontage and entrance areas
- Areas visible from main interior spaces
- Spaces where tenants and visitors gather
2. Implement Strategic Seasonal Rotations
Tyler's extended growing season allows for dramatic seasonal color changes that keep properties looking fresh:
- Spring: Azaleas, roses, and colorful annuals showcase Tyler's horticultural heritage
- Summer: Heat-tolerant perennials and tropical accents maintain appeal during hot months
- Fall: Ornamental grasses and autumn bloomers create distinctive seasonal interest
- Winter: Evergreen structure and winter color installation maintain year-round appeal
3. Invest in Professional Maintenance
The most significant factor in landscape ROI is proper maintenance:
- Professional maintenance preserves the initial investment
- Regular care prevents costly plant replacements
- Expert supervision ensures consistent appeal throughout the year
The Bottom Line
For Tyler businesses, professional landscaping isn't just about aesthetics—it's a strategic investment that delivers measurable returns. Properties with well-designed and maintained landscapes consistently outperform their competitors in value, occupancy rates, and rental premiums.
As Tyler continues to grow and attract new businesses, competition for prime commercial tenants will intensify. Property owners who invest strategically in professional landscaping now will position themselves advantageously in this evolving market, ensuring their commercial properties remain assets that appreciate rather than depreciate over time.
